Localized reading guide
performance-reportPurpose, usage and source
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
Source retrieved:
- Source repository
- anthropics/knowledge-work-plugins
- SKILL.md
marketing/skills/performance-report/SKILL.md- Repository stars
- 34,049
- Repository updated
- 2026-10-30
- Categories
- Data
- Last collected
License: License file needs review
Workflow excerpts are reading aids, not executable instructions from Codez. No third-party Skill was run to produce this page.
The purpose and workflow passages below are upstream material, organized and translated for reading. They are distinct from the separately labeled Codez editorial analysis.
What this Skill does
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
How the upstream workflow works
Trend Analysis Process
Chart the metric over time (at least 8-12 data points for meaningful trends) Identify the overall direction (upward, downward, flat, cyclical) Calculate the rate of change (is it accelerating or decelerating?) Overlay key events (campaigns launched, product changes, market events)
Upstream passage · L289 ↗Optimization Process
Identify: which metrics are underperforming vs. target or benchmark? Diagnose: where in the funnel is the problem? (impressions, clicks, conversions, retention) Hypothesize: what is causing the underperformance? (audience, message, creative, offer, timing, technical) Prioritize: which fixes will have the biggest impact with the least effort?
Upstream passage · L344 ↗Performance Report
> If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Generate a marketing performance report with key metrics, trend analysis, insights, and optimization recommendations.
Upstream passage · L7 ↗Requirements and setup
No short requirements passage was selected from this file. This does not mean the Skill has no dependencies. Check the repository setup instructions and referenced files.
Limits and quality checks
Attribution Pitfalls
Do not optimize one channel in isolation based on single-touch attribution Awareness channels (display, social, PR) will always look bad in last-touch models
Upstream passage · L335 ↗Start with a safe trial
- Check the supported host and the repository installation instructions. Keep the Skill directory and its referenced scripts, assets and documentation together; SKILL.md alone may omit dependencies.
- Give the agent your real input, desired output and acceptance criteria. Invocation syntax and available tools depend on the host; this site does not assume a universal install command.
- Try the source workflow in a disposable project or on a copy. Review operations that change files, remote services or billable resources before allowing them.
- Validate the output against the source quality checks and your own requirements. A successful trigger or a high repository Star count does not establish a correct result.
Read further in the source
- Performance Report
- Trigger
- Inputs
- 1. Executive Summary
- 2. Key Metrics Dashboard
- Metrics by Report Type
- 3. Trend Analysis
- 4. What Worked
- 5. What Needs Improvement
- 6. Insights and Observations
- 7. Recommendations
- 8. Next Period Focus
- Weekly Marketing Report
- Monthly Marketing Report
- Quarterly Business Review (QBR)
- Dashboard Design Principles
- Trend Identification
- Trend Analysis Process
- Simple Forecasting Approaches
- Forecasting Caveats
- What Is Attribution?
- Attribution Practical Guidance
- Attribution Pitfalls
- Optimization Process
- Testing Best Practices
- Continuous Optimization Cadence
- Output Formatting
- After the Report
Related Skills
Translation and scope
This reading guide selects passages from the pinned upstream SKILL.md. Translation is assisted. It is not a complete manual or a claim of tested compatibility. Read the original and its referenced files before use.
This introduction refers to the pinned version below; current repository activity and collection time are shown separately.
- Pinned source
- Read the original ↗
- Source retrieved
- Source commit
2574e29377c7173d0cecffef29a6ecbd7f8ccb5d- Source SHA-256
997397e23ba5124cdcbbf17e4be9f5cb36f2a2145b5648e02b2852c91c3cc140