Localized reading guide
content-creationPurpose, usage and source
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
Source retrieved:
- Source repository
- anthropics/knowledge-work-plugins
- SKILL.md
marketing/skills/content-creation/SKILL.md- Repository stars
- 34,049
- Repository updated
- 2026-10-30
- Categories
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- Last collected
License: License file needs review
Workflow excerpts are reading aids, not executable instructions from Codez. No third-party Skill was run to produce this page.
The purpose and workflow passages below are upstream material, organized and translated for reading. They are distinct from the separately labeled Codez editorial analysis.
What this Skill does
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
How the upstream workflow works
Content Creation Skill
Guidelines and frameworks for creating effective marketing content across channels.
Upstream passage · L7 ↗Blog Post Structure
Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO) Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
Upstream passage · L13 ↗Social Media Post Structure
Hook — first line grabs attention (question, bold statement, number) Body — 2-4 concise points or a short narrative
Upstream passage · L20 ↗Requirements and setup
No short requirements passage was selected from this file. This does not mean the Skill has no dependencies. Check the repository setup instructions and referenced files.
Limits and quality checks
No separate limits passage was selected from this file. This does not mean the Skill is safe for every input or environment. Review the complete source and validate your own result.
Start with a safe trial
- Check the supported host and the repository installation instructions. Keep the Skill directory and its referenced scripts, assets and documentation together; SKILL.md alone may omit dependencies.
- Give the agent your real input, desired output and acceptance criteria. Invocation syntax and available tools depend on the host; this site does not assume a universal install command.
- Try the source workflow in a disposable project or on a copy. Review operations that change files, remote services or billable resources before allowing them.
- Validate the output against the source quality checks and your own requirements. A successful trigger or a high repository Star count does not establish a correct result.
Read further in the source
- Content Creation Skill
- Blog Post Structure
- Social Media Post Structure
- Email Newsletter Structure
- Landing Page Structure
- Press Release Structure
- Case Study Structure
- Blog
- Social Media
- Web (Landing Pages, Product Pages)
- Keyword Strategy
- On-Page SEO Checklist
- Content-SEO Integration
- Headline Formulas
- Hook Formulas (Opening Lines)
- CTA Principles
- CTA Examples by Context
- CTA Placement
Related Skills
Translation and scope
This reading guide selects passages from the pinned upstream SKILL.md. Translation is assisted. It is not a complete manual or a claim of tested compatibility. Read the original and its referenced files before use.
This introduction refers to the pinned version below; current repository activity and collection time are shown separately.
- Pinned source
- Read the original ↗
- Source retrieved
- Source commit
2574e29377c7173d0cecffef29a6ecbd7f8ccb5d- Source SHA-256
17f0bfd536502a91c760accaa1ae6c0c76c3812973571729664133e282c5dded