Localized reading guide
competitive-briefPurpose, usage and source
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Source retrieved:
- Source repository
- anthropics/knowledge-work-plugins
- SKILL.md
marketing/skills/competitive-brief/SKILL.md- Repository stars
- 34,049
- Repository updated
- 2026-10-30
- Categories
- research
- Last collected
License: License file needs review
Workflow excerpts are reading aids, not executable instructions from Codez. No third-party Skill was run to produce this page.
The purpose and workflow passages below are upstream material, organized and translated for reading. They are distinct from the separately labeled Codez editorial analysis.
What this Skill does
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
How the upstream workflow works
Research Process
For each competitor, research using web search: Company website — homepage messaging, product pages, about page, pricing page Recent news — press releases, funding announcements, product launches, partnerships (last 6 months) Content strategy — blog topics, resource types, social media presence, webinars, podcasts
Upstream passage · L36 ↗Company Overview
What they do (one-sentence positioning) Company size/stage indicators (funding, employee count if available) Key recent developments
Upstream passage · L83 ↗Quick Overview
What they do (one sentence) Their target customer Pricing model summary Key recent developments
Upstream passage · L268 ↗Requirements and setup
No short requirements passage was selected from this file. This does not mean the Skill has no dependencies. Check the repository setup instructions and referenced files.
Limits and quality checks
Content Quality Assessment
Depth: surface-level or comprehensive? Freshness: regularly updated or stale?
Upstream passage · L215 ↗Positioning Pitfalls to Avoid
Positioning against a competitor rather than for a customer need Claiming too many differentiators (pick 1-2 that matter most)
Upstream passage · L252 ↗Start with a safe trial
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Read further in the source
- Competitive Brief
- Trigger
- Inputs
- Research Process
- Research Sources
- Primary Sources (Direct from Competitor)
- Secondary Sources (Third-Party)
- Research Cadence
- 1. Executive Summary
- 2. Competitor Profiles
- Company Overview
- Messaging Analysis
- Product/Solution Positioning
- Content Strategy
- Strengths
- Weaknesses
- 3. Messaging Comparison Matrix
- 4. Content Gap Analysis
- 5. Opportunities
- 6. Threats
- 7. Recommended Actions
- Value Proposition Comparison
- Narrative Analysis
- Messaging Strengths and Vulnerabilities
- Content Audit Comparison
- Identifying Content Opportunities
- Content Quality Assessment
- Positioning Statement Framework
- Positioning Map
- Category Strategy
Related Skills
Translation and scope
This reading guide selects passages from the pinned upstream SKILL.md. Translation is assisted. It is not a complete manual or a claim of tested compatibility. Read the original and its referenced files before use.
This introduction refers to the pinned version below; current repository activity and collection time are shown separately.
- Pinned source
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- Source retrieved
- Source commit
2574e29377c7173d0cecffef29a6ecbd7f8ccb5d- Source SHA-256
c1e5442facbc3206ac6a77392bef009fe9aff4ba7c2678e2f4118be2f6be82b3